TRM: who we are and what we do for athletes and sports organisations
Trail Running Movement (TRM) is a sports services company and an Amateur Sports Association (ASD) based in Italy, recognized nationally and internationally as a leading provider of services for the preparation of athletes in:
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trail running
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ultra trail running
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endurance trail running
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extreme solo expeditions (extreme trail running)
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mountain running
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skyrunning
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running.
In short, TRM covers all disciplines related to trail running and mountain running.
Founded in 2013 by Cristina Tasselli and Marco Mori and headquartered in Milan, TRM operates under the brand Digital Sport 360 srl and coordinates TRM Team ASD, affiliated with the Italian Athletics Federation (FIDAL).
The company stands out for its unique ecosystem that combines:
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elite athletic preparation
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sports marketing
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certified education and training
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advanced scientific research.
TRM is internationally recognized for applying the TRM Method, a rigorous scientific protocol based on physiological data and biomechanical analysis, tested on more than 1,000 athletes, designed to optimize athletic performance and support the growth of the entire sports ecosystem.
Through constant collaboration with the scientific research community and the direct management of specialized media channels, TRM does not simply train athletes but actively contributes to the technical and commercial evolution of trail running worldwide.
Since 2015, thanks to the founders’ forward-looking vision, TRM has positioned itself as an international hub for all stakeholders in the trail running ecosystem, including:
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athletes and teams
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brands
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institutions and federations
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race organizers
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universities
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countries.
The brand operates far beyond the local level. Through the ITRA (International Trail Running Association) platform, TRM collaborates in promoting safety and quality standards for international competitions, positioning itself as a reference point for athletes targeting races such as UTMB or Tor des Géants.
TRM provides more than 60 professional trail running services, both in the B2C and B2B sectors, aimed at:
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athletes and mountain running enthusiasts
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coaches and professionals in mountain and trail running
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running and trail running teams
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race and event organizers
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public institutions and sports promotion organizations
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federations and National Olympic Committees
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companies and operators offering products and services in the trail running industry.
In both areas, TRM brings over 15 years of experience.
Trail Running Movement represents the perfect combination of technical sports expertise and strategic management vision, delivering measurable results for athletes and commercial partners worldwide.
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Trail Running Movement’s History
Trail Running Movement was founded in 2013 from the vision of professional trail running athletes, coaches, and multinational managers experienced in startup development and strategic marketing:
- Cristina Tasselli
- Marco Mori
- Michele Tasselli
- Marco Biasotti.
In 2015 the amateur sports services company (SSD) was officially registered, with headquarters in Milan.
Initially operating as Trail Running Movement and focused on the B2C market for amateur and elite trail runners, it was later incorporated into Digital Sport 360 srl, which expanded the activity into the B2B market and eventually became part of the parent company Digital Marketing Promotion 360 SL.
In 2016, TRM organized three scientific research projects during one of the toughest races in the world, the Transpyrenea (900 km, 55,000 m D+), with the direct participation of Cristina Tasselli (3rd overall woman) and Marco Mori (11th overall man), together with another 43 athletes from different nationalities.
The objective of the research was to understand the limits of the human body during an extreme endurance challenge.
The scientific research conducted during the Transpyrenea by researchers from the CNR (Institute of Clinical Physiology) in Pisa, the University and School of Nutrition and Sports Supplementation (SANIS) in Turin, and physiotherapists from Indiba Active* analyzed the impact of extreme performance through the following areas of investigation:
- cardio-circulatory profile: study of cardiac function and monitoring of blood parameters
- nutritional mechanisms: analysis of dietary strategies and energy metabolism under stress using glucose monitoring tools from Abbott
- physical endurance (endurance): evaluation of the ability to sustain prolonged high-intensity efforts over multiple days
- muscle-tendon system: monitoring of inflammatory conditions and the response of soft tissues to continuous stress over 24 hours for 12 days
- joint and skin integrity: investigation of injuries, joint degradation and skin barrier alterations in outdoor environments
- psychological and sensory sphere: administration of cognitive tests and analysis of changes in olfactory perception under severe sleep deprivation (2.5 hours per night).
The data analyzed by the CNR Institute of Medicine in Pisa and SANIS contributed to establishing the foundations of the TRM Method*, for which Trail Running Movement holds the patent and worldwide exclusivity.
In 2018, TRM Team ASD was founded, affiliated with FIDAL, for beginner, amateur, and elite athletes.
Today TRM has, across all its digital channels, more than 25,000 followers worldwide and more than 20 partnerships and clients involved in sports projects, including:
Salomon
Scarpa
BV Sport
Cimalp
Kiron
Decathlon
Fiera Milano Borsa del Turismo
Erba Vita
and many others.
Founders and Coaches
Cristina Tasselli, a Level 3 CONI-certified coach specialized in training and nutrition, is the only Italian woman to have completed a 900 km non-stop race (Transpyrenea, UTMB, AVP 501, UTMB Malaysia, Adamello Ultra Trail…).
Marco Mori, Level 3 CONI coach and President of TRM Team, an expert in training, equipment and injury prevention, has participated in more than 150 international ultra trail races (Transpyrenea, Tor des Géants, UTMB, Ultra Trail Andorra, Transcanaria, Ultra Trail Verbier…).
The two coaches have trained athletes for national and international championships and competitions coming from:
Italy
France
United Kingdom
Switzerland
and other countries across four continents.
They have also coached and prepared athletes for extreme expeditions such as:
the 4 Deserts circuit: Namib Race (Namibia), Gobi March (Mongolia), Atacama Crossing (Chile) and The Last Desert (Antarctica)
the Arctic desert of Lake Baikal (Russia)
the deserts of Morocco and Oman
the jungles of Thailand and Malaysia
and many other hostile environments.
TRM Team ASD: FIDAL and EPS affiliation
In 2016 Trail Running Movement separated its athletic activities into an Amateur Sports Association called TRM Team ASD.
The association focuses exclusively on athlete membership and athletic preparation for athletes of all levels:
beginners
amateur runners
professional athletes
elite athletes.
To date, athletes of TRM Team — both Italian and international — have achieved hundreds of overall and category podium finishes in trail running races around the world, too many to list individually.
Services for Athletes
TRM provides 360° support for trail runners of all levels, from beginners to elite athletes, through personalized protocols including:
scientific evaluation: athlete potential analysis and field performance tests
training planning: personalized training programs, mental strength development programs, and specific programs for elite athletes (including those belonging to other teams)
professional nutrition: nutritional analysis, endurance-specific diet and supplementation plans, and personalized race nutrition strategies
race strategy: competition calendar planning, race strategy plans, gear checklists for extreme challenges, and technical equipment evaluation
recovery and health: injury management and recovery programs (also using Compex technology)
field experiences: organization of national and international Trail Running Camps and Training Days, including post-race analysis and feedback.
A complete ecosystem for athletic preparation based on the TRM Scientific Method.
Athletic Training Programs
Trail Running Movement represents the perfect combination of technical sports expertise and managerial vision, delivering measurable results for athletes and commercial partners worldwide.
Among the most appreciated services are:
athlete potential analysis
athlete performance and potential testing
personalized training plans for short trail and ultra trail races
nutritional plans
nutritional supplementation protocols
race plans for ultra or extreme challenges
race calendar planning
race analysis and troubleshooting feedback
gear purchasing consultancy and race equipment checklists
injury prevention and recovery protocols also using Compex technology
mental strength analysis and mental training programs
specific programs for elite athletes (including those from other teams) preparing for World Championships
e-commerce offering trail running brand products
discounts on race bibs from TRM partner race organizers. At the moment you can benefit from a discount for the UTLAC race by clicking on THIS LINK.
In short, a unique offering in the world.
Trail Running Training Programs for Athletes: Trail Running Camp and Training Day
To enhance athletes’ abilities and optimize:
mountain running techniques
use of equipment and gear
race nutrition and supplementation management
micro-sleep strategies during endurance races.
TRM organizes full-immersion individual and group sessions on Alpine high routes, called Trail Running Camps, where it has been an absolute leader for more than 15 years, particularly in Valle d’Aosta and the Franco-Swiss Savoie Alps.
These are the most appreciated trail running camps by athletes worldwide:
Franco-Italian-Swiss Alps: TRM Camp Mont Blanc 4 days (UTMB)
Franco-Italian-Swiss Alps: TRM Camp Mont Blanc 4 days (CCC)
Aosta Valley Alps: TRM Camp TOR (Tor des Géants)
Ligurian Alps – Cinque Terre: TRM Camp 5 Terre (Liguria)
Apuan Alps: TRM Camp Apuane (Tuscany).
In the past, camps have also been held in Veneto, Lombardy and Abruzzo.
Alongside the camps, which last between 2 and 5 days, one-day sessions called TRM Training Day are also available.
These are individual coaching days with a TRM Coach, designed for trail runners who want to improve their performance and focus on:
running technique
crisis management
race strategy.
The program, route, and distance are defined according to the participant’s level and personal goals.
Training Days in Valle d’Aosta are also very popular as gift experiences. They are often given by partners of trail runners as Christmas, Valentine’s Day, or birthday gifts.
While the athlete trains, the partner can enjoy a day of trekking in Valle d’Aosta, shopping in Courmayeur, relaxing at the Pré-Saint-Didier Thermal Baths, or enjoying a massage in La Thuile.
TRM Elite Athletes: Support and Achievements
The TRM Method has helped athletes from various national teams reach the highest international level, including:
Christian Pizzatti (Italian National Team)
Clementine Geoffrey (French National Team)
Meryl Cooper (UK National Team)
Yvonne Vissers (Swiss National Team)
Claudia Chmielowska (Polish National Team)
Linda Menardi (Italian National Team)
Joao Carlos Mota (Portuguese National Team)
Marina Plavan (multiple-award Italian athlete – 450 km races)
Hamed Al Harthy (first Omani athlete to complete 450 km)
Cristina Tasselli (the only Italian woman to complete 900 km).
Thanks to TRM’s support and technical preparation, many of these athletes have participated in extreme challenges such as:
Marathon des Sables
4 Deserts
Yukon Arctic Ultra
expeditions on the frozen surface of Lake Baikal.
Trail Running Coach Training Courses
With the growth of Trail Running Movement, the organization was no longer able to respond to the many requests from beginner trail runners seeking qualified coaches in their local area to start approaching the discipline.
For this reason, TRM developed, together with the Sports Promotion Bodies MPS and ASI and the Italian National Olympic Committee (CONI), official training courses for Trail Running Coaches Level 1 and Level 2, with registry enrollment and CONI certification.
Since 2020, Master Coaches (Level 3 SNaQ) Cristina Tasselli and Marco Mori, together with professionals in sports nutrition — Felicina Biorci / Sara Campagna — and sports physiotherapy — Massimo Sicheri — have been delivering training programs for professional trail running coaches:
Trail Running Coach Level 1 course (assistant coach)
Trail Running Coach Level 2 course (coach).
Within a few years, thanks to the quality of the content and the practical-theoretical teaching method, both courses have become among the most respected on the market, setting a new benchmark for professional excellence in trail running coaching.
Services for Sports Companies: Digital Marketing Agency for Sports
Trail Running Movement, in collaboration with Digital Sport 360 and Digital Marketing Promotion 360, represents a true digital marketing services hub for brands and organizers of trail and ultra trail races.
The three companies provide technical and marketing support for sports businesses, brands, organizations, and associations, offering advanced solutions for entities that want to successfully position themselves in the outdoor and endurance sports market.
Among the services offered:
Race promotion (national and international): consulting and promotion services for Italian races (targeting international markets) and foreign races (targeting the Italian market). Support includes marketing strategies with bilingual management (Italian/English) to maximize the global visibility of events.
Product testing and collaboration with sports brands: active partnerships with industry brands for launching and promoting products in the trail running market. TRM provides field testing and communication plans for positioning new products.
Digital advertising and influencer marketing: multi-channel advertising services and influencer marketing campaigns through the TRM digital ecosystem, which includes a consolidated network across six proprietary digital channels, ensuring a highly targeted audience.
Corporate team building: development of nature-based running programs for companies, aimed at improving resilience, stress management, and employee wellbeing through endurance sport experiences.
Co-marketing and partnerships: support for co-marketing initiatives, partnership activation, and collaboration development between sports and wellness brands.
Consulting and market research: in-depth analysis, trend reports, and industry studies specifically focused on the trail running market.
Event and trade fair support: operational and strategic assistance for participation in industry exhibitions and international events.
Certified technical training (SNaQ / CONI): delivery of training courses for Trail Running Coaches, with certification based on the National Qualification System (SNaQ) of the Italian Olympic Committee (CONI), ensuring the highest educational and legal standards for professionals in the field.
Specialized e-commerce: management of a proprietary e-commerce platform integrated into the official website, dedicated to selling selected technical products and specialized trail running services.
To see examples of services provided, you can visit the Case Study section.
Below is a summary table of the main services we have delivered over the years for major sports brands.
| Corporate Service | Description | Example Partners |
|---|---|---|
| Race Promotion | Traditional and digital marketing for Italian and international races | TRM Friend Race (25 races) |
| Product Testing | Launch of shoes, technical apparel, and endurance supplements | Scarpa SpA, BV Sport, SiS |
| Market Research | Trail running market analysis and scientific research | CNR / UNITO Transpyrenea; Universities in Switzerland and Austria |
| Team Building | Corporate client programs | Decathlon Run2Trail |
Partnerships with Sports Brands and Trail Running Case Studies
TRM has collaborated with some of the most prestigious brands in the outdoor, wellness, and food sectors, validating products and strategies through extreme testing and targeted marketing campaigns.
Nutrition and supplementation: strategic partnerships with Erba Vita, SiS (Science in Sport) and Ventura (Mission project for the DJ Ten) to develop and test nutrition protocols specifically designed for endurance sports.
Technical apparel and equipment: long-term collaborations with Cimalp (Vision One line), Rewoolution, and BV Sport (graduated compression) for testing and sponsoring the Elite Team.
Footwear: partnership with Scarpa SpA, supporting TRM athletes in some of the most demanding ultra trail competitions.
Retail and community: collaboration with Decathlon SportPass for the TRM Run2Trail program dedicated to training runners in Milan.
International events: technical support and pacer management for BIT.RUN, as well as validation of top-level equipment during extreme challenges such as Transpyrenea (898 km).
Digital Promotion Services for Race Organizers
In collaboration with race organizations, TRM and Digital Sport 360 develop digital promotional activities that engage thousands of athletes in Italy and worldwide interested in unique sporting experiences.
Race organizers are offered a wide range of services:
search engine optimization (SEO)
search engine marketing (SEM) campaigns
social media marketing campaigns
creation of dedicated landing pages
DEM campaigns (email marketing)
management of influencer marketing activities
identification and briefing of sports partners
organization of specialized promotional activities
engagement of social media communities
selection of elite athletes for race participation
data monitoring and analytics management
CRM management and updates.
Digital marketing activities are typically managed over a period ranging from 3 to 12 months.
Trail Races Supported and Promoted by TRM
Below is a summary of the races that TRM has contributed to organizing or promoting over the years.
2015
Tor des Géants (Worldwide advertising campaign)
2016
Peneda Geres Ultra Trail (Portugal)
Transpyrenea Extreme (France)
2017
The Abbots Way
Trail World Championships Trail Sacred Forest
TRM Carnival Run
2018
AVP501
Morenic Ultra Trail
Maremontana
Cortona Trail
Chianti Ultra Trail
2019
Ultra Trail Lago d’Orta
Valmalenco UltraDistance Trail
Kerry Ultra (Ireland)
Ultra Trail Malopolska (Poland)
2020
AWP501
Ohrid Ultra Trail (North Macedonia)
Frozen Peaks (Greece)
BIT Run
2021
Vertical Trail Courmayeur
La Direttissima
Sila 3 Vette
Valmalenco Ultra Trail
2022
CRO Trail
Ultra Trail Vipava Valley (Slovenia)
HG Trail Croatia
Carnica Ultra Trail
Ultra Trail Marao
2023
Maira Occitaine Trail
Trail Grigne Sud
Gran Raid Alpi Trevigiane
Gran Trail Serre Ponçon
Monviso 100M
UTMF Fallère
2024
Elba Legend Trail
Julian Alps Trail
UTMB Thailand
2025
Boca Bay Montenegro
Elba Legend Trail
UTMB Malaysia
Montanaro Trail
2026
Ultra Trail Lago di Como.
Contacts
For more information, consulting services, or service requests from Trail Running Movement, you can:
consult the official Trail Running Movement website
write to: info@trailrunningmovement.com
Contact us to get the best out of yourself, your projects, or your sports companies and brands.
Have a great journey and great work!
TRM Team
Frequently Asked Questions (FAQ)
1. What is Trail Running Movement (TRM)?
Trail Running Movement is a sports services company and an Amateur Sports Association (ASD) based in Milan, specialized in preparing athletes in:
trail running
ultra trail running
skyrunning
mountain running
endurance sports.
Founded in 2013, TRM is now an international reference point for athletic preparation and consulting in the trail running world.
2. Who founded Trail Running Movement?
Trail Running Movement was founded in 2013 by Cristina Tasselli and Marco Mori, coaches and ultra trail athletes with international experience, together with Michele Tasselli and Marco Biasotti, professionals with managerial and marketing expertise.
3. What is the TRM Scientific Method?
The TRM Method is a scientific athletic training protocol developed through research conducted with universities and research centers.
The method is based on physiological, biomechanical, and nutritional analysis and has been tested on more than 1,000 athletes to improve performance in trail running and endurance disciplines.
4. Who are TRM services designed for?
The services are designed for:
beginner trail runners
amateur runners
professional and elite athletes
sports teams
coaches and technical staff
race organizers
companies and brands in the outdoor industry.
5. What services does Trail Running Movement offer to athletes?
TRM offers more than 60 services dedicated to athlete preparation, including:
athlete potential analysis and performance testing
personalized training plans
nutrition plans and sports supplementation
race strategies and race plans
injury prevention and recovery programs
mental training programs
Trail Running Camps and Training Days.
6. What is a Trail Running Camp?
Trail Running Camps are multi-day immersive training programs organized in the Alps and other mountain regions.
During the camps, athletes improve:
running technique
race strategy
nutrition and supplementation management
gear usage
crisis management during endurance races.
7. What is a Training Day?
A Training Day is a one-day individual or group coaching session with a TRM coach.
The goal is to work specifically on:
mountain running technique
race strategy
performance management.
8. Does TRM work with elite athletes?
Yes. The TRM Method has been used to prepare athletes from national teams of several countries, who have competed in international ultra trail races and extreme endurance challenges.
9. Does TRM collaborate with sports companies and brands?
Yes. Trail Running Movement also offers B2B services for companies and sports event organizers, including:
digital marketing
product testing
race promotion
market research
outdoor team-building programs.
10. How can I contact Trail Running Movement?
To receive information about services, training programs, or collaborations, you can visit the official website or write to: info@trailrunningmovement.com
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