Municipality of Pioltello
E-mailing Marketing Campaign targeting Sports Clubs of Milan and Province, Public Relations Campaign, Social Media Marketing
Promote the Salomon brand, specialized in trail running, within an unusual context, the 10km road run DJ Ten Milan
Creation of a Video Storytelling set in the reality show of Madi Ventura dedicated to road runners, Social Media Campaign
Product Test
Perform several outdoor tests of new compression products with special testimonials: professional trail running athletes. Use of trail running clothing during training sessions from 20km to 80km lenght, in different weather conditions, highlighting the main technical characteristics
Outdoor Video shooting, Video storytelling, Social Media Marketing Plan
DJ Ventura, realization of a Reality program by episodes, dedicated to the runners World. From the recruitment of 6 “potential runners” in the Parks of Milan, to their athletic training and sport nutrition education, till the first 10km road race, the DJ Ten. In each episode TRM addressed different topics such as functional tests, training program, nutrition and supplementation, clothing and shoes, competition management. At the end, for the last episode, the TRM Coaches paced the participants during their first race
Video shooting with Storytelling, Social Media Campaign, Articles on Corporate Website and Blog
Use the TransPyrenea 900km race and 65,000mt d + to carry out the first medical-scientific research in the World on extreme endurance sports, certify endurance sports products, experiment a new training method for extreme non-stop races
Worldwide Multi-channel Offline and On-line Communication Campaign, Tour Events, Project Launch Press Conference, Promotional Video of the research and of the race, Live Tv and interviews to the athletes during the competition
Multi-channel marketing strategy development to promote Ultra Trail races > 80km
Introduce the Endurance Ultra Trail race financed by the Valle d’Aosta Region, Increase the Fan Base
Off-line multi-language campaign on the main trail running international magazines, online campaign on Facebook and Trail Running Groups, dedicated articles on the Corporate Website and Blog