REWOOLUTION IS THE NEW TRM PARTNER FOR ULTRA TRAILS
Trail Running Movement and Rewoolution have developed a partnership to test and manage technical clothing for the Ultra Trails and Endurance Ultra Trails. In Trail Running, unlike other sports, the wrong choice of technical clothing can determine a big risk for an athlete engaged in a competition or training at 3000 meters of altitudes with temperatures close to zero temperatures.
The product range of the Rewoolution brand is already well known and used by high mountain sports athletes. It is appreciated for the quality and strength of the fabric, the heat retention and softness. The challenge would be to test also for trail running the performance of the products in terms of elasticity and breathability.
Rewoolution is the 100% Italian activewear brand, created by Reda Spa, a company present on the market since 1865, the market leader in Merino and mixed wool products. In addition to being able to count on a consolidated tradition, Reda is constantly engaged in the research and innovation of sports fabrics and in the assistance of eco-sustainable technologies that guarantee maximum respect for the environment and the protection of animals and people.
Each garment of the Rewoolution collections follows a path entirely traced and controlled: from the farms in New Zealand, where the sheep from which the wool comes are raised, to the Reda factories, where the raw material is processed using renewable energy and virtuous recycling processes and reduction of emissions.
Technological innovation and performance
Rewoolution products are made of Merino wool and have, unlike other similar products, numerous quality certifications including the ZQ certification.
For the range of products dedicated to trail running, the company uses the Technology ComACT3, a production process that enhances some characteristics of Merino wool making Rewoolution technical shirts more elastic and softer, in synthesis perfect for Ultra Trails such as the Tor, the Mont Blanc races or other similar competitions during which you experience sudden climatic changes.
The Technology ComACT3, in fact, increases the insulating power from the cold, but also from excessive heat and UV rays, guarantees the best possible breathability and support to maintain efficient thermoregulation of the athlete’s body.
Lastly, one of the main distinctive features of the Rewoolution products, which makes it ideal for UItra Trail competitions more demanding is its extreme lightness.
The Rewoolution thermal shirts in 100% Merino wool meet the characteristics foreseen by the Ultra Trails regulations, and they are extremely light, warm and suitable for intense sports use.
Digital Strategic Marketing Director – certified Innovation Manager – in multinational companies, she is still today the only Italian female athlete to have ran 900 km and 55,000m D+ in the mountains in a single stage race (Transpyrenea 2016, 3rd women overall). She counts numerous Podiums and international Victories on races over 100k. She holds a SNaQ CONI certification as a Trail Running Coach, Athletic Trainer and in Nutrition and Sports Supplementation. Since 2014 she is President and sports executive of innovative technology startups and companies, including Trail Running Movement and Digital Sport 360. She trains elite trail running athletes and she teaches in trail running coach certification courses. She is an author of sports articles on training, nutrition and supplementation in trail running and running, both in Italian and in English and Spanish. She manages relationships and collaborations with Federations and Race Organizers.