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Trail Running Races Events


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Trail Running Movement supports the University of Applied Sciences in Kufstein (Austria) in order to investigate trail runners expectations and preferences when choosing a trail running race.

TRM and Digital Sport 360 are collaborating to a Sport Events Research with the aim to understand the preferences and expectations of trail runners when traveling to a trail running competition.

The main topics investigated by the research are:

  • what type of extra site events are most suitable to be organized beside the main trail running race event
  • what should a trail running / sport event include in order to increase runners appreciation
  • what type of extra services are best liked for themselves, their Family or Team
  • what type of events packages and travel behaviors are chosen by participants.


The research results will help trail running race organizers and local communities to better organize trail running competitions and match trail runners needs.

The research is jointly delivered Worldwide through TRM Social Media Channels.

Head of Research: Susanne Gellweiler, PhD

Student: Timea Fuzakova, Master in Applied Sciences – Sport Events


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Cristina Tasselli

Digital Strategic Marketing Director - certified Innovation Manager - in multinational companies, she is still today the only Italian female athlete to have ran 900 km and 55,000m D+ in the mountains in a single stage race (Transpyrenea 2016, 3rd women overall). She counts numerous Podiums and international Victories on races over 100k. She holds a SNaQ CONI certification as a Trail Running Coach, Athletic Trainer and in Nutrition and Sports Supplementation. Since 2014 she is President and sports executive of innovative technology startups and companies, including Trail Running Movement and Digital Sport 360. She trains elite trail running athletes and she teaches in trail running coach certification courses. She is an author of sports articles on training, nutrition and supplementation in trail running and running, both in Italian and in English and Spanish. She manages relationships and collaborations with Federations and Race Organizers.