Trail Running Race Promotion: best online tools & Channels
Discover how to organize your Trail Running Race Promotion in Italy and worldwide.
Are you a trail running or road running organizer looking for a way to get your event noticed?
Are you organizing a trail race but the number of participants is low or not growing over time?
Find out how Trail Running Movement and Digital Sport 360 can help you!
We understand your frustration: organizing a trail running race requires commitment and dedication, and if registrations are low or stagnant, it can be truly demoralizing.
..Especially because it becomes increasingly difficult to convince Sponsors to support the race.
The key to increasing the number of participants is online marketing, and Trail Running Movement can be your ideal partner for a successful Trail Running Race Promotion.
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Why is it difficult to attract new athletes to trail running races?
Trail running is a constantly growing discipline, and more and more events are competing to attract the increasing number of enthusiasts taking up this sport.
The number of race organizers is steadily rising.
In Italy alone, according to FIDAL (Italian Athletics Federation) data, over 1,500 official trail running races took place in 2024, with more than 100,000 participants.
In reality, the number of participants is at least 3 times higher if we include EPS (Sports Promotion Entities), local, and self-managed races.
Furthermore, competition from international events has grown exponentially.
Foreign organizers know that professional online Trail Running Race Promotion is now mandatory to reach a user base beyond 50 km from the event location.
What types of races can I promote on TRM channels?
Trail Running Movement hosts various types of events that attract athletes throughout the different seasons, specifically:
- Eco-marathons & Mountain Running
- Vertical & Skyrunning
- Trail, Ultra-Trail, and Endurance Trail Running
- Extreme and Solo races
- Trail Running Camps
- Outdoor Festivals and Trade Fairs
- Multi-disciplinary outdoor events (organized by Entities or Regions)
- Regional, National, or International Race Circuits
- National and World Championships
Why choose Trail Running Movement for your Trail Running Race Promotion?
TRM has been a leading online player since 2012, with an established presence in Italy and worldwide.
In 2017, we collaborated with the Tor Des Geants for a co-marketing promotion across 4 continents, reaching over 1,200,000 runners.
Since then, alongside Digital Sport 360, we have supported over 54 race organizers globally.
What gives TRM the edge?
Several key factors set us apart in the sports marketing landscape.
- Expertise: our founders are international athletes and managers with over 20 years of experience.
- Know-how: we combine sports passion with professional digital marketing skills.
- Wide Community: over 85,000 followers across all channels.
- Multi-channel visibility: website, Blog, Social Media (FB, IG, X), Newsletters (TRM News & Race), and dedicated Whatsapp groups.
Leveraging these strengths ensures your brand gains maximum impact and authentic engagement.
Benefits of Online Promotion with TRM
Our Trail Running Race Promotion strategies deliver concrete results:
- Increased registrations: Reach new participants through our targeted community.
- Brand Reputation: Enhance your race’s online visibility and prestige.
- Higher ROI: Effective marketing with a budget-friendly approach.
How does Trail Running Race Promotion work on TRM?
As a specialized global community, we keep athletes updated via social posts, newsletters, and notifications.
Our goal is to connect enthusiasts with race organizers.
Depending on your needs, we offer tiered Trail Running Race Promotion packages starting from €265 (Basic) up to Elite and International levels.
Additional services include:
- International Secretariat for Elite athlete management.
- Support for ITRA, UTMB, or international circuit registration.
- Consultancy for world calendar positioning and budget optimization.
In few world a 360* support for your race promotion.
How can I request a free or professional promotion?
To proceed in a professional and structured manner, we invite trail running race organizers to fill out our online questionnaire:
This tool allows us to get in touch and start designing the best way to customize your online strategy.
Remember to contact us well in advance — even a year before the event — to evaluate all available promotional opportunities.
Filling out the questionnaire is, of course, non-binding.
What are the benefits of filling out the free questionnaire?
By completing the questionnaire, you can:- Promote your race on our website, trailrunningmovement.com.
- Reach a wider audience of trail running enthusiasts.
- Increase the number of registrations for your race.
- Transform your race into a national or international event.
- Structure your Trail Running Race Promotion more efficiently.
- Speed up the implementation of promotional activities.
Furthermore, if sufficient information is provided, TRM allows for almost free publication on our website. (€ 4,99)
Access the service here: TRM Race Promo.
What information is needed to promote my race event?
The questionnaire requires the following minimum information:
- Race name
- Date and location of the race
- Brief description of the race(s)
- Distance and elevation gain
- Membership in UTMB or ITRA Circuits or points
- Contact information for the race organizers.
Organizers who provide additional details and high-quality photos will have them published for free alongside the summary description.
Italian or English Translation Service: if you would like a translation in Italian English and publication on the corresponding international TRM site, a contribution of €9.00 is required for translation and duplication.
If you wish to benefit from the professional services used by prestigious races (such as TOR des Geants, CRO Magnon, Vertical Trail Courmayeur, UTVV, Ultra Trail do Marao, and many others), request a professional Trail Running Race Promotion managed by the digital experts at Digital Sport 360, with 25 years of experience in marketing and communication.
Email us at: info@trailrunningmovement.com
Contacts and Support
If you have any doubts or specific needs, do not hesitate to contact us without obligation: info@trailrunningmovement.com
All you have to do now is fill out the free questionnaire to start giving your race more visibility! We look forward to your event—together, let’s grow trail running worldwide!
Team
Trail Running Movement & Digital Sport 360
FAQ: Trail Running Race Promotion
Why has it become difficult to manage race promotion today?
The market is increasingly crowded: in Italy alone, over 1,500 official races take place annually. Effective Trail Running Race Promotion must compete for the attention of approximately 100,000 practitioners. Without a targeted digital marketing strategy, it is difficult to increase registrations and convince sponsors to support the event.
What types of sporting events can benefit from promotion on TRM?
Our channels are ideal for the Trail Running Race Promotion of all formats: from eco-marathons and mountain running to vertical and skyrunning. We also cover ultra-trail, endurance trail, training camps, outdoor festivals, and regional or international circuits.
What are the advantages of online promotion for a trail running race?
Relying on professionals allows you to reach a vast and profiled audience. Key benefits include a direct increase in participants, improved brand reputation, and a high Return on Investment (ROI) compared to traditional media.
How does TRM’s promotion service work?
The strategy is based on an ecosystem of 12 online and offline channels, including the website, blog, social networks (FB, IG, X), dedicated newsletters (TRM News and Race), and Whatsapp groups, connecting organizers with a community of over 35,000 followers.
Are there personalized packages to promote a trail event?
Yes, various Trail Running Race Promotion options are available to fit any budget: from the Basic package (starting at €265) to advanced solutions like Ultra, Elite, and International promotion—the latter being ideal for attracting foreign athletes.
Can I get free promotion for my race?
Yes, Trail Running Movement offers free publication on its website. Organizers must fill out the information questionnaire; if the data is complete, the race is included in our database for immediate visibility.
What extra services are available for international race organizers?
Beyond promotion, we offer:
Beyond promotion, we offer:
- International Secretariat to manage Elite athletes.
- Support for registration in global circuits (UTMB/ITRA).
- Strategic consultancy for world calendar positioning and budget optimization.
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Article updated 2026
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