{"id":436,"date":"2026-02-04T20:00:31","date_gmt":"2026-02-04T19:00:31","guid":{"rendered":"https:\/\/trm.sernicola-labs.it\/?page_id=436"},"modified":"2026-02-04T21:47:46","modified_gmt":"2026-02-04T20:47:46","slug":"case-study","status":"publish","type":"page","link":"https:\/\/trailrunningmovement.com\/it\/case-study\/","title":{"rendered":"Case Study TRM"},"content":{"rendered":"<h1>Case study<\/h1>\n<h2>Progetti principali<\/h2>\n<ul>\n<li>\n<h3>Cliente:<\/h3>\n<div>\n<p>Comune di Pioltello,\u00a0Patrocinio\u00a0<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Progetto:<\/h3>\n<div>\n<p>Carnival Run, organizzazione di 3 competizioni 5km, 10km, 600mt, dedicate ad adulti e bambini, ed eventi sportivi\u00a0collaterali\u00a0<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Obiettivo:<\/h3>\n<div>Promozione delle aree verdi e della Cultura dello Sport<\/div>\n<\/li>\n<li>\n<h3>Attivit\u00e0 di Marketing:<\/h3>\n<div>Campagna e-mailing a Gruppi Sportivi di Milano e Provincia, Campagna Relazioni Pubbliche, Social Media Marketing<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Cliente:<\/h3>\n<div>Salomon<\/div>\n<\/li>\n<li>\n<h3>Progetto:<\/h3>\n<div>Testare il nuovo modello di scarpe da Strada Salomon Sonic Pro<\/div>\n<\/li>\n<li>\n<h3>Obiettivo:<\/h3>\n<div>\n<p>Promuovere il brand Salomon, specializzato nel trail running, nell&#8217;ambito di un contesto inusuale, la 10km cittadina DJ Ten Milano<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Attivit\u00e0 di Marketing:<\/h3>\n<div>Video Storytelling all&#8217;interno del reality di Madi Ventura, Campagna sui Social Media<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Cliente:<\/h3>\n<div>BV Sport Italia<\/div>\n<\/li>\n<li>\n<h3>Progetto:<\/h3>\n<div>Product Test<\/div>\n<\/li>\n<li>\n<h3>Obiettivo:<\/h3>\n<div>Test outdoor dei nuovi prodotti a compressione con testimonial atleti professionisti. Utilizzo dei capi di abbigliamento tecnico nell\u2019ambito di allenamenti da 20km ad 80km, in diverse condizioni meteo, mettendone in luce le principali caratteristiche tecniche<\/div>\n<\/li>\n<li>\n<h3>Attivit\u00e0 di Marketing:<\/h3>\n<div>Realizzazione riprese Video in natura, Video storytelling, Social Media Marketing<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Cliente:<\/h3>\n<div>Madi Ventura Spa<\/div>\n<\/li>\n<li>\n<h3>Progetto:<\/h3>\n<div>\n<p>DJ Ventura, realizzazione di un Reality a puntate, dal reclutamento di 6 \u201caspiranti runner\u201d nei Parchi Milanesi alla loro preparazione dal punto di vista atletico e nutrizionale per la prima 10km, DJ Ten. In ogni puntata sono stati trattati diversi argomenti quali test funzionali, programma di allenamento, nutrizione ed integrazione, abbigliamento e scarpe, gestione della competizione. Al termine i Coach TRM hanno accompagnato i partecipanti in gara<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Obiettivo:<\/h3>\n<div>\n<p>Promuovere l\u2019utilizzo dei prodotti Ventura a base di frutta essiccata e minerali nell\u2019ambito dello svolgimento dell\u2019attivit\u00e0 sportiva<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Attivit\u00e0 di Marketing:<\/h3>\n<div>\n<p>Realizzazione Video con Storytelling, Campagna On-line sui principali Social Media, Sito Internet e Blog<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Cliente:<\/h3>\n<div>Sponsor CNR IFC e IBFN, SUISM e SANIS, INDIBA, Kiron, Raid Sahara Organization (RSO), TRM<\/div>\n<\/li>\n<li>\n<h3>Progetto:<\/h3>\n<div>TransPyrenea Extreme<\/div>\n<\/li>\n<li>\n<h3>Obiettivo:<\/h3>\n<div>\n<p>Utilizzare la gara Transpyrenea 900km e 65.000mt d+ per svolgere una ricerca medico-scientifica unica al mondo sugli sport estremi, certificare prodotti sportivi per l\u2019endurance, sperimentare una metodologia di allenamento per le gare estreme in tappa unica<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Attivit\u00e0 di Marketing:<\/h3>\n<div>\n<p>Campagna di Comunicazione Mondiale integrata off e on-line, multi-canale, Eventi in Tour, Conferenza Stampa di Lancio del progetto, Video promo della ricerca e della competizione, Diretta online della gara<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Cliente:<\/h3>\n<div>Borsa Internazionale del Turismo \u2013 Destination Sport (Fiera Milano)<\/div>\n<\/li>\n<li>\n<h3>Progetto:<\/h3>\n<div>Creare engagement di atleti e familiari, promuovere la partecipazione alla 10km Bit.Run<\/div>\n<\/li>\n<li>\n<h3>Obiettivo:<\/h3>\n<div>\n<p>Incrementare i visitatori e la presenza di brand sportivi alla Fiera-Evento Destination Sport<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Attivit\u00e0 di Marketing:<\/h3>\n<div>\n<p>Ricerca e gestione Sponsor, Realizzazione Video con Storytelling, Campagna sui principali Social Media, Design e implementazione Landing Page e Materiali dedicati, Pacer brandizzati in accompagnamento ai partecipanti sul percorso<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Cliente:<\/h3>\n<div>\n<p>Gare Internazionali che attribuiscono punti ITRA, qualificanti UTMB<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Progetto:<\/h3>\n<div>Sviluppo strategia multi-canale di promozione gare Ultra Trail > 80km <\/div>\n<\/li>\n<li>\n<h3>Obiettivo:<\/h3>\n<div>Aumentare gli iscritti alle competizioni partner, Creare engagement<\/div>\n<\/li>\n<li>\n<h3>Attivit\u00e0 di Marketing:<\/h3>\n<div>Campagna on-line sui Social Media, Landing page, Articoli sul Blog, Partecipazione al Salon UTMB di Chamonix con stand dedicato e materiali di comunicazione co-branded, Organizzazione Lotteria a Premi <\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Cliente:<\/h3>\n<div>VDA Trailers<\/div>\n<\/li>\n<li>\n<h3>Progetto:<\/h3>\n<div>\n<p>Campagna Advertising Mondo multi-lingue del Tor des G\u00e9ants\u00ae<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Obiettivo:<\/h3>\n<div>\n<p>Far conoscere la nuova gara di Endurance Ultra Trail, promossa dalla Regione Valle d\u2019Aosta, Accrescere la Fan Base<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Attivit\u00e0 di Marketing:<\/h3>\n<div>\n<p>Campagna off-line sulle principali testate di trail running a livello internazionale, Campagna on-line su Facebook, Gruppi Trail Running, Sito Internet, Articoli dedicati sul Blog<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h3>TRM Project Transpyrenea EXTREME<\/h3>\n<ul>\n<li>\n        <a href=\"\/it\/trm-project-transpyrenea-extreme\/\">Transpyrenea EXTREME<\/a>\n    <\/li>\n<li>\n        <a href=\"\/it\/trm-project-transpyrenea-extreme\/la-ricerca-scientifica\/\">La ricerca scientifica<\/a>\n    <\/li>\n<li>\n        <a href=\"\/it\/trm-project-transpyrenea-extreme\/il-team-del-progetto\/\">Il team del progetto<\/a>\n    <\/li>\n<li>\n        <a href=\"\/it\/trm-project-transpyrenea-extreme\/test-extreme-product\/\">Test extreme product<\/a>\n    <\/li>\n<li>\n        <a href=\"\/it\/trm-project-transpyrenea-extreme\/partner-sponsor\/\">Partner &#038; Sponsor<\/a>\n    <\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"name\":\"\",\"type\":\"layout\",\"children\":[{\"name\":\"trm\",\"type\":\"section\",\"props\":{\"header_transparent_noplaceholder\":false,\"image\":\"wp-content\\\/uploads\\\/2018\\\/07\\\/case-study.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 36, 117, 0.5)\",\"padding\":\"large\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"name\":\"\",\"type\":\"row\",\"props\":{\"vertical_align\":true},\"children\":[{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-1\"},\"children\":[{\"name\":\"\",\"type\":\"headline\",\"props\":{\"content\":\"Case study\",\"css\":\".el-element{\\n\\tfont-weight: 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